A property title search firm is contemplating using online software to increase its

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QUESTION:

A property title search firm is contemplating using online software to increase its search productivity. Currently, an average of 40 minutes is needed to do a title search. The researcher’s cost is $2 per minute. Clients are charged a fee of $400. Company A?s software would reduce the average search time by 10 minutes, at a cost of $3.50 per search. Company B?s software would reduce the average search time by 12 minutes at a cost of $3.60 per search. Which option would have higher productivity in terms of revenue per dollar of input?


 

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