Consider the following actual and forecast demand levels for Big Mac hamburgers at a

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QUESTION:

Consider the following actual and forecast demand levels for Big Mac hamburgers at a local McDonald’s restaurant:

The forecast for Monday was derived by observing Monday’s demand level and setting Monday’s forecast level equal to this demand level. Subsequent forecasts were derived by using exponential smoothing with a smoothing constant of 0.25. Using this exponential smoothing method, what is the forecast for Big Mac demand for Friday?


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